Let’s start …
Want to know how to write a good ad? Sit down and read every word carefully…
Just a moment…
The question is – what is good advertising? –
Two things.
First, it must reach YOUR MAIN GOAL.
Secondly, most importantly, you should be able to REMEMBER your goal…
When it comes to advertising, most companies have only one occupation…
CUSTOMERS AND MANY OF THEM!
And I’m going to unveil three golden do-or-die rules to write substantial, lucrative advertising.
How to write a good ad
Rule number 1: Do or die
“First, get to know your market”
Don’t even think of lifting a pen to start writing your ad before you understand everything you need to know about your market.
What’s the reason?
Indeed, those who write advertisements mistakenly believe that they know their market, although they do not know:
“My potential customers won’t like this name, it’s too simple, the name should be ‘memorable’, you know, they’re a complicated couple. They want to be entertained.”
Tsk Tsk Ccc.
Never imagine that you know your market. KNOW your market is like your five fingers.
Here’s a powerful piece of advice. Don’t guess your way through advertising, otherwise you’ll end up with a complete failure of advertising.
However, you can avoid the error by suggesting what your readers want.
Here’s what you can do:
1 – talk to your best customers right now
Meet one-on-one with your most wonderful customers and find out why they chose your company to do business. It is better to hire someone “outside” your business to ask real questions. You can schedule an appointment by phone or email and tell your leading customers that they will talk to a representative. The reason is simple: you want honest answers. If you’re there when you ask the right customers why they’re working with you, chances are you’re subconsciously influencing the direction of the responses. It’s easier for customers to pass the truth on to someone they don’t need to make a strong impression.
2 – Talk to your worst customers
It is best to quickly identify their worst customers – they bought you once and never returned. Or took all the free stuff with him and never came back. I heard about a marketing campaign when customers were so concerned that they didn’t even bother to call the company responsibly because they didn’t want to let off steam with the secretary. The marketers who foresaw this knew what their next move should be… They quickly sent out a letter of apology to the people involved in the marketing. Along with the apologies, they offered the best products at a discounted price, and the results were amazing. Sales were higher for a group of people who were angry compared to those who weren’t. The moral of the story: If the company hadn’t found that its customers were worried, it wouldn’t have delivered a “Sorry” letter at all and would have actually lost thousands of backup sales. Another advantage of communicating with the worst customers is that they usually don’t mind telling you what’s wrong with your business. Because you can use what they say to make your product many times better by passing the most rigorous tests to satisfy customers.
3 – Talk to those who have not yet become a buyer
Sometimes when you’re doing a promotion, people call you to find out it’s not your customers, but because they haven’t taken the necessary action yet. What are you doing? Ask them why they still have to buy from you. If they still don’t buy after making changes, try raising the bet and making it more sensitive to time. Instead of letting them take their time, let them know that there is a deadline for action…